25.08.2026
How a corporate identity is created: from the first concept to the brand book
A logo can be beautiful on its own, a website can be modern, and a presentation can be informative. But if each of these elements exists separately, the brand still looks disjointed. That's why a corporate identity doesn't start with choosing a beautiful color or font, but with creating a unified visual system.
At ACEX Drive, corporate identity development is a consistent process: from business research to a finished brand book and mockups that the company can immediately use in its communications.
Key Stages
01 Analyzing the Business
We analyze the target audience, niche, and competitors. We determine what the brand should communicate and how it should differentiate itself.
02 Choosing a visual direction
We prepare a conceptual presentation: positioning idea, image selection, color direction, and photo style. We agree on the overall logic before starting layout development.
03 Logo Design
We create three options and demonstrate how each would look in real-life use. We refine the selected option based on comments. We also prepare a logo for the website and an avatar for social media.
04 Creating a visual system
We define a brand palette for screens and print. We select fonts, graphic elements, and rules for combining them.
05 Transferring the style to media
We develop five coordinated media. These could be business cards, letterheads, presentations, social media designs, packaging, employee uniforms, or outdoor advertising—the selection depends on the business's objectives.
We're also preparing up to 20 visualizations to show in advance how the style will work in different formats.
We're also preparing up to 20 visualizations to show in advance how the style will work in different formats.
06 Collecting a corporate style guide
We document all the rules in a brand book and deliver the finished package: logos in screen and print formats, source files, media mockups, and usage guidelines.
Result
A ready-made visual system that can be used immediately.
ACEX Drive's portfolio includes over 100 completed projects in corporate identity creation for companies in various industries: cosmetology, fashion, transportation, logistics, retail, and others.