Corporate identity for Cargo Star
Cargo Star Company provides services in organizing freight forwarding: sea container transportation, road transportation, various services in sea ports.
Task: to develop the company's corporate identity
Stages:
1. Conceptualization.
At the heart of the concept are stylistically connected images of:
-
stacked containers on top of each other to form a star pattern
- compass arrow (sending cargo to either side of the world)
2. Font selection.
The futuristic custom font was rendered in concept style specifically for this project.
3. Drawing of different design options.
The client was offered 3 variants of logo and 3 variants of corporate identity media (business card, booklet, poster).
4. Working with the client, making edits.
Due to the harmonious and universal image of the logo it can be used for different purposes: branding of polygraphy, entrance groups, souvenir products.