Corporate identity development for SEESELF
SEESELF is a brand specializing in the installation and configuration of video surveillance devices for any object. Technological, modern brand that attracts both ordinary buyers and installers, integrators, dealers.
SEESELF brand mission: selling high-tech video surveillance equipment of high quality.
Task: to develop the company's corporate identity
Stages:
1. Concept Development.
Logo idea: multifaceted image symbolizing the “eye” of the video camera, easily combined with alternative naming arrangements, transformed into corporate style graphics, convenient for application on printing, branding of transport, use in digital.
2. Palette Selection.
Primary colors:
- Sky blue white
- Complementary colors: light gray, dark gray, black.
The font is based on geometric aesthetics. Thick lines in the letters and accent local solutions make the font attractive and confident.
3. Drawing of different variants of design.
The client was offered 3 variants of the logo.
4. Working with the client, making corrections.
Due to the harmonious and universal image of the logo it can be used for different purposes: branding of printing, transportation, entrance groups, souvenirs, use in digital.
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