Logo Design for the Rhythmic Gymnastics Center
PROMO
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KorolevaTeam is an aerial and rhythmic gymnastics center.
The goal is to develop a logo that would be associated with the slogan of the center: "Let's give flexibility to everyone." Brand memorability should be a key factor. To propose a "cat" concept.
Stages:
- Collection of product data, identification of the brand idea. Collecting the most detailed information about the company's services, studying market features, determining the target audience and competitors. Since the logo is the "face" of the company, it should convey the idea of the manufacturer.
- Development of the design concept. At this stage, the designer created several options that were presented to the customer.
- The approved concept is based on the stylistic unification of the image of cat ears, cat nose, crown, crystal and sequins.
- Revision of the concept. After defining the concept, its careful elaboration was carried out: the selection of a color palette, fonts, images, and text.
Gold and black were chosen as the main color combination, which symbolize aesthetics: gloss, purity of forms, conciseness.
Thanks to the harmonious and universal image of the logo, it can be used for various purposes: branding of printing, entrance groups, souvenirs.
"I thank the ACEX Drive team for developing an individual logo for my company. The work with the client is remarkably structured. The client's needs and goals have been carefully identified, then several solutions are proposed in accordance with this, one of which is being refined to an ideal state! Everything I wanted has been taken into account. The work was done on time. I am happy with everything! Thank you!", comments Ekaterina Koroleva.Gallery
