Service description
A brand book is a compilation of the results of corporate identity development. It defines how to properly manage a company's brand, position its values, and visually design its products.
Creating a brand book is relevant for organizations that actively market their services and products, have branches, representative offices, or work with franchises.
Development Goals
A brand book helps a business achieve a consistent market positioning. It will eliminate situations where, for example, the head office releases products in one style, while a branch office releases products in another.- A brand book will reduce a company's expenses on advertising and internal communications, as the logo, color scheme, and application of symbols on external media have already been determined.
- The book will help shape and maintain a corporate culture. It will unite employees with shared values and create a sense of teamwork and belonging to a single whole.
- The instructions will suggest how to make the company recognizable among partners and consumers. A corporate identity will ultimately benefit a business—it will reassure the business, and its products or services will be preferred over competitors.
- Creating a brand book includes developing instructions for the design of office spaces, uniforms, printed materials, and souvenirs, and also explains the specifics of the organization's positioning in the digital environment.
Stages of brand book creation
Brand book development includes:- Developing the book's structure—it is individual for each organization, taking into account the scale of the business, its field of activity, and the size of its staff;
- Adapting the design across various media (website, letterhead, printed materials, clothing, souvenirs, and transportation) in several versions;
- Coordinating the brand book, revising it, and approving the final version;
- Layout and printing. If necessary, a brand book can be created exclusively in digital format.
Timeframe and Cost
The cost of creating a brand book depends on the target audience, the client's requirements, the business's field of activity, and the number of elements planned to be covered by the corporate identity. Pricing starts at 50,000 rubles, but only an ACEX Drive manager can provide a precise estimate.
Work on a brand book takes approximately five weeks. It may take longer if a larger concept needs to be developed.
Advantages of ordering a brand book from ACEX Drive
Before creating a brand book, we conduct a target audience audit to identify your company's strengths. ACEX Drive will help you communicate to your clients and partners why your services or products are unique. Since 2012, we have earned the trust of over 250 clients, including Cargo Express, Air Charter Service, Optima Fright, and other major brands.
With over 130 completed projects, ACEX Drive provides one-stop marketing services. We can help you create a corporate identity, promote your business in top media, organize a corporate event, and design a company presentation.
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